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To succeed in myopia care, you need more than just good products. You need the assurance that the right solution is available for every client—regardless of age, visual acuity, or daily routine. That is exactly the promise we at markénnovy deliver with our portfolio.

Interventions for myopia have evolved significantly in recent years, with multiple options that have demonstrated comparable results: specific ophthalmic lenses, soft contact lenses, overnight orthokeratology and atropine. However, beyond clinical efficacy, current evidence points to a decisive factor: the patient’s visual experience is what determines whether a treatment is maintained over time. And without continuity, no method can deliver its true potential.

The use of contact lenses is an increasingly popular solution for correcting vision problems, but continued use depends largely on two key factors: the material and the comfort experience throughout the day.

This is not merely a subjective feeling: comfort is a determining factor in preventing discontinuation. Several studies show that discomfort is the main reason for discontinuation(1), with rates ranging from 12% to 27.4%. Dryness, irritation, a foreign body sensation or unstable vision are among the most common complaints.

Eye care professionals and product manufacturers recognise that compliance is essential for achieving the intended effect of any myopia‑care intervention. Compliance sits at the heart of successful outcomes, and most children need meaningful support to achieve it. The wearer is usually a young child or early teenager; therefore, the family’s involvement shapes the daily habits that determine treatment success. Parents or other responsible guardians guide routines, supervise lens handling, remind children about wear time, initiate dosing in the case of pharmaceutical intervention, and help the child understand why consistency matters. Parental myopia is a well‑established risk factor for childhood myopia, therefore families in which one or both parents are myopic often appreciate the importance of early intervention. This awareness can strengthen motivation and reinforce the message that treatment is a long‑term investment in eye health. Older siblings can also contribute meaningfully, particularly if they are already on a myopia‑care plan themselves. Their experience allows them to model good habits and offer encouragement, including during school hours when parents are not present, helping reinforce the need for consistent wear.

In today’s competitive eye-care market, the decision to offer personalized contact lenses—designed to the unique ocular characteristics and lifestyles of individual patients—can be a game-changer for practices and companies. Moving beyond “off‑the‑shelf” standard lenses, personalized lenses represent a strategic opportunity to enhance patient satisfaction, differentiate your offering, and boost profitability. Here’s a breakdown of the commercial case for why personalized lenses are worth serious consideration.

Patient retention and drop out from contact lenses has dominated many of our thoughts over the last few years. Even with an abundance of new materials, innovation and new products the market is still relatively stagnant. One area for consideration to help grow your contact lens business and to retain your patients is to consider offering custom made products. For some practitioners, the barrier to fitting custom lenses may be a lack of confidence, limited experience, equipment concerns or it not being a focus during their optical training. There may also be the belief that they are time consuming and not particularly worth the effort.

As both an eye care professional and someone personally living with dry eye—largely due to long-term use of glaucoma medications—I was especially eager for the release of the TFOS DEWS III report. That anticipation was one of the key reasons I attended the British Contact Lens Association (BCLA) Clinical Conference in June 2025, where the report was officially presented. Published by the Tear Film & Ocular Surface Society (TFOS), this global consensus update builds on the foundation of DEWS II (2017) and delivers a wealth of new insights into the understanding, diagnosis, and management of Dry Eye Disease (DED). For clinicians and patients alike, DEWS III marks a significant step forward in how we approach this increasingly prevalent condition

Let’s dive into what’s new—and what’s truly game-changing.

In the world of optics, where technical precision and human touch converge, one question seems to come up frequently: who walks through the door, a customer or a patient? While it may seem like a semantic distinction, the difference has a profound impact on the way business is managed, service is delivered and trust is built. But what does each term really mean in the day-to-day life of an optician-optometrist? And, more importantly, why should you care about it? Let’s explore it.

With age, the lens of the eye becomes less elastic and this causes problems focusing on close-up objects.
As we hit the age of 40, chances are you will experience incipient reading problems. Due to the ageing of the eye, adjusting for close-up becomes more difficult. With contact lenses, these challenges can be resolved. In Europe, there are around 340 million people over the age of 30+ who need some degree of correction in order to see closely. The conventional CD/CN Multifocal design are increasingly being adapted.
Reasons for this are a cosmetic advantage over glasses: some people just don’t want to wear glasses, or find moving their head too much of a hassle. But also, our vision is constantly challenged by the use of smartphones, tablets, smartwatches, laptops, TVs, basically everything around us.

The world of eye care is evolving rapidly. One of the most pivotal moments in recent years was the publication of the DEWS II report in July 2017, which provided a clear definition of Dry Eye Disease (DED).
At the same time, another challenge has been gaining momentum: the global rise of myopia, particularly among children and young adults. While dry eye and myopia may appear unrelated, emerging research and clinical experience reveal a surprising overlap—and a growing need for integrated diagnostic solutions.

Corneal topography is an essential tool used by eye care professionals to analyze the shape and curvature of the cornea, the transparent front part of the eye. This examination is crucial for fitting contact lenses, as it helps ensure the lenses match the unique shape of a patient’s cornea. Proper contact lens fitting not only improves comfort but also enhances visual acuity and eye health.

Since the launch of the Brien Holden Vision Institute (BHVI) Extended Depth of Focus (EDOF) multifocal contact lens design, practitioners and presbyopes have found new opportunities for success in this growing category.
The BHVI EDOF design has proven effective in helping pre- and early presbyopes transition from single vision to multifocal contact lenses. This opportunity is not just available to those with a simple spherical presbyopic correction, it is available with an extensive astigmatic correction range including 1 degree axis steps.

Myopia, one of the most prevalent vision conditions in the world, not only affects quality of life, but can also carry serious risks to eye health if not properly controlled. In this article we will explore the efficacy of our MYLO and MYLO Toric lenses in the management of myopia, supported by an independent study conducted by Sergio Diaz, DOO, Mtr. of four and two years respectively.

Myopia, a common eye problem, has experienced a notable increase in recent decades. This has raised concerns about the visual health of future generations, especially when it comes to myopia in children. This condition not only impacts the quality of vision but is also associated with more serious eye problems. Some examples include glaucoma, cataracts, […]

Myopia, an eye problem that affects millions of people worldwide, has been a growing concern for the eye health community. The need to control its progression and minimize the risks associated with serious eye conditions in adulthood has led to a more rigorous focus on research and treatment. In this context, an essential concept has […]

Given the recent emergence of this topic, it is important for us to develop confidence in discussing myopia management with patients and parents and addressing their concerns. Mark’ennovy aims to provide guidance and answer frequently asked questions to support you in navigating this relatively new field of myopia management. What is myopia management? Myopia management […]

A study looks at the efficacy of MYLO: a monthly disposable silicone hydrogel contact lens designed with BHVI‘s patented EDOF technology to slow the progression of myopia. Sergio Diaz, OD, MSc, presented the results of his two-year study on the efficacy of MYLO soft contact lenses with EDOF technology for myopia management at the BCLA […]

As a fairly new topic on the table, we need to gain confidence talking to patients and parents and solving their doubts. From Mark’ennovy, we would like to guide you and provide some answers to their frequently asked questions on myopia. What is myopia? Myopia is the medical term for short-sightedness. It happens when light […]

Having worked in the eye care industry for many years, Jim Dickson – a highly motivated contact lens optician – joined the mark’ennovy team in 2021. Since then, Jim has headed up the mark’ennovy academy. As part of his Professional Affairs roles, Jim has written and delivered training sessions on multifocal contact lens fitting, custom […]

A winning strategy for all of your myopia management patients A comprehensive range of spheres, cylinders and axes is essential to properly meet the soft contact lens needs of your astigmatic patients. This is even more important when entrusted with safeguarding the future eye health of your myopia management patients with astigmatism.​ MYLO, an on-label soft contact […]

Mark’ennovy has recently started collaborating with Accredible to create and send your certificates and badges when you attend our webinars and master classes. Let’s see how to share Accredible credentials. “Accredible’s digital credentials allow individuals to share their achievements and prove their credibility, organizations to help their students get hired, and for employers to find […]

Here at mark’ennovy, we believe that EVERY patient can wear contact lenses. That’s why we manufacture our premium bespoke contact lenses with an extended range of parameters, an unrivaled combination of diameters and base curves, but also with different types of materials. As a result, we can meet the needs of wearers, ensuring perfect visual […]

Since 1997, one of our most fundamental principles has been to establish a close working relationship with our clients – the eye care professional.  As long-standing contact lens specialists, we are aware of the clinical and commercial problems faced by optometrists the world over – especially during the current ‘cost of living’ crisis that’s hitting […]

At mark’ennovy, we’re passionate about the future of vision and this is why we are 100% committed to science and innovation in every way. We are invested in vision’s continuous improvement and we are proud to support various organizations and universities whose main fields of research relate to contact lenses.   One such project that we’re […]

As we saw in our previous blog post, the main reasons1 for contact lens dropout in the presbyopic population are: Also, studies2-4 have shown that the reasons for dropping out vary slightly depending on the amount of time that the patient has been wearing contact lenses. These findings suggest that eye care professionals should have […]

In 2022, mark’ennovy celebrates its 25th anniversary. In 1997, Georges Sarrouf founded the company in Madrid, specialising in bespoke, conventional contact lenses and, 25 years later, is still at the helm as CEO. The company has become a market leader for the manufacture of individually crafted contact lenses. Continuous innovation and advancement define our corporate culture. This […]

A business is only as good as its employees – and we have very good employees! As part of our 25th anniversary celebrations, we’re going ‘behind the scenes’ to talk to different members of the team in order to learn more about the importance of their roles within the company and the important contribution they […]

This is the second part of the Meet The Team: Mercedes López Bellón series where she talks about MDR regulation. If you have not read the first part, we invite you to start with that article. Can you explain MDR? “The new MDR (Medical Device Regulation) is a new regulation that came into force on […]

A study looks at the efficacy of MYLO: a monthly disposable silicone hydrogel contact lens designed with BHVI‘s patented EDOF technology to slow the progression of myopia. EDOF technology has previously been studied in terms of visual performance and efficacy in slowing myopic progression. Also, some data on short-term visual effects of MYLO have recently […]

As we saw in our previous blog post, contact lens usage dramatically decreases around age 40. Maybe it is worth taking the time to analyse why this happens.  This critical age overlaps with the beginning of presbyopia for several patients, so this is essentially related to multifocal and multifocal toric contact lenses. Patients may start […]

The My’Ennovy portal has long been a useful tool in most of our customers’ toolkits. In recent months, we’ve been working hard to redesign the My’Ennovy portal making it even better and more helpful.  We’re proud to introduce the NEW My’Ennovy portal: it’s simple, modern and, most importantly, useful. The portal has been streamlined, with […]

Around 20% of the world´s population is presbyopic, but only 8% wear contact lenses as their primary mode of correction. Learn about presbyopia in this post! What is Presbyopia? Presbyopia is a gradual reduction of the eye’s ability to focus accurately on near objects. It starts to affect vision at around 40 years. Near and […]

WHAT IS THE MINIMUM AMOUNT OF ASTIGMATISM THAT SHOULD BE CORRECTED?  With a contact lens, astigmatism of -0.75 dioptres would have to be corrected. If only the sphere was to be corrected, -0.50 dioptres would be the amount that could be left uncorrected with the patient still having an optimal visual acuity. This is true […]

Often, we think that fitting toric multifocal contact lenses is complicated. In some cases, it is due to a lack of experience with these designs, sometimes due to lack of time, and sometimes because we think they are not profitable for our business.  In this blog, we are going to guide you through fitting multifocal […]

In 2022, mark’ennovy celebrates its 25th anniversary. In 1997, Georges Sarrouf founded the company in Madrid, specialising in bespoke, conventional contact lenses and, 25 years later, is still at the helm as CEO. The company has undergone transformations within this time frame – becoming a market leader for the manufacture of individually crafted contact lenses […]

A study looks at the short-term vision effects of MYLO: a monthly disposable silicone hydrogel contact lens designed with BHVI‘s patented EDOF technology to slow the progression of myopia.  The EDOF technology of MYLO has previously been studied in terms of visual performance and efficacy in slowing myopic progression.  This pseudo-experimental clinical study was conducted […]

mark’ennovy specialises in multifocal soft contact lenses for all types of presbyopic eyes and levels of astigmatism. Did you know that… Holden et al. estimated that the global prevalence of presbyopia is increasing to 1.8 billion people by 2050?​ This is the reason why contact lenses for presbyopia are gaining momentum: Contact lenses, in general, […]

Discover more about myopia management. Recent years have seen the devastating impact of global health crises – the most notable being Covid-19, of course – but what of the other, less ‘media-present’ crises, such as the myopia crisis?  Over the past decade, the prevalence of myopia has increased around the world. Some studies estimate that […]

Myopia Crisis

Xtensa SiHy is mark’ennovy’s moulded silicone hydrogel family. For patients whose parameters fall within the standard range and whose eyes would benefit from a silicone hydrogel material, Xtensa SiHy is an excellent starting point. Xtensa SiHy’s Technical Description Xtensa SiHy is a monthly silicone hydrogel contact lens. It provides exceptional vision, eye health, and comfort. […]

In mark´ennovy we understand the importance of giving your patient the highest standard of UV protection, specially during the summertime. Therefore, we have created a guide to remember what UV radiation is, its types and what filters can be found in contact lenses. “Everyone is exposed to UV radiation from the sun and an increasing number […]

Dear Valued Customer,    As we face these difficult times, mark’ennovy, and all key departments for order fulfilment, including Customer Care, Manufacturing and Logistics are fully operational to meet your needs and those of your customers. Our plan to ensure satisfactory service levels for the supply of our soft contact lenses is closely aligned with the new measures taken by the Spanish government to fight the spread of the Coronavirus (COVID-19).     Frequently Asked […]

Myopia’s impact on vision and ocular health, along with its growing prevalence among the general population, is of growing concern among the eye care sector.   Studies estimate that myopia will affect five billion people worldwide by 2050, while in Europe the myopic population will increase from 22% to 56% within the next 30 years1. […]

Why is presbyopia such a big deal? Currently, in Europe alone, there are around 340 million people over the age of 45 in need of some degree of correction for near vision1. Studies estimate that 1.8 billion people worldwide will be presbyopic by 20501. However, considering contact lens wear, presbyopia tends to increase patient dropout. […]

The Brien Holden Vision Institute Ltd, a leading global translational research and vision correction centre, and mark’ennovy, the No.1 independent manufacturer of premium precision soft contact lenses, have signed a second licensing agreement to bring to market a moulded soft contact lens with Brien Holden Vision Institute’s patented Extended Depth of Focus (EDOF) design to […]

mark’ennovy Updates the Packaging for Its Most Popular Monthly Lenses   Precision, quality and a more personalised approach to fitting contact lenses are the qualities that have come to define mark’ennovy. These same qualities have inspired our new packaging design.   Five years ago, mark’ennovy updated their brand identity, bringing a similar look and feel […]

Every year, World Keratoconus Day is celebrated on the 10th of November to create more awareness for this disorder. As a champion of the uniqueness of every eye and a provider of precision soft contact lenses to improve one’s eyesight and quality of life, mark’ennovy supports the effort to generate a greater consciousness for this […]

Accelerating global development for the leader in custom fit extended range contact lenses    28 September, 2018 Mark’ennovy Personalized Care, European-based provider of precision contact lenses, is pleased to announce the completion of a significant debt and equity funding package. Bond Capital Partners, a London based, independent investor and advisor to small and medium-sized businesses […]

Every year, World Retinitis Pigmentosa Day is celebrated on the last Sunday of September to create awareness for this disorder, the consciousness level for which is extremely low in society today.   Retinitis Pigmentosa (RP) is a group of rare genetic disorders affecting the cells in the retina (photoreceptors) causing their breakdown and subsequent loss. […]

Myopia: An Epidemic that Affects Us Locally. Over the last few years, myopia has become a trending topic among eye care academics, practitioners and contact lens manufacturers alike. Why is this? What is the big deal about myopia?   For most eye care professionals, myopia is just a refractive error that they confront every day: […]

Industry communication focuses on digital devices as the primary source of harmful blue light. The sun, however, is the light source we should be most concerned about. It is ten times more powerful than any artificial light source (1), and the leading source of harmful blue and UV light (280 – 450nm).   The sun […]

mark’ennovy: in constant pursuit of the most eye-opening contact lens wearing experience As part of our philosophy to continuously improve the technology and design behind our contact lenses, we are pleased to announce the introduction of a new edge design, resulting in better comfort for our complete range of Blu:gen and Saphir Rx monthly contact […]

The Brien Holden Vision Institute, a Leading Translational Research Vision Correction Centre in the world, and mark’ennovy, the No.1 independent manufacturer of premium monthly replacement Contact Lenses, are proud to announce their Strategic Partnership, having signed a worldwide exclusive licensing agreement to bring to market a new design soft contact lenses, in Silicone Hydrogel, specifically […]

Every eye is unique, they come in all different shapes and sizes, some steeper, some flatter, some larger, some smaller, and with varying degrees of astigmatism from a little to a lot. And this, before you enter the complex world of prescription from short sighted to long, and the challenges of managing presbyopia.   Every […]