mark'ennovy Archives - mark'ennovy

Eye care professionals and product manufacturers recognise that compliance is essential for achieving the intended effect of any myopia‑care intervention. Compliance sits at the heart of successful outcomes, and most children need meaningful support to achieve it. The wearer is usually a young child or early teenager; therefore, the family’s involvement shapes the daily habits that determine treatment success. Parents or other responsible guardians guide routines, supervise lens handling, remind children about wear time, initiate dosing in the case of pharmaceutical intervention, and help the child understand why consistency matters. Parental myopia is a well‑established risk factor for childhood myopia, therefore families in which one or both parents are myopic often appreciate the importance of early intervention. This awareness can strengthen motivation and reinforce the message that treatment is a long‑term investment in eye health. Older siblings can also contribute meaningfully, particularly if they are already on a myopia‑care plan themselves. Their experience allows them to model good habits and offer encouragement, including during school hours when parents are not present, helping reinforce the need for consistent wear.

The use of contact lenses is an increasingly popular solution for correcting vision problems, but continued use depends largely on two key factors: the material and the comfort experience throughout the day.

This is not merely a subjective feeling: comfort is a determining factor in preventing discontinuation. Several studies show that discomfort is the main reason for discontinuation(1), with rates ranging from 12% to 27.4%. Dryness, irritation, a foreign body sensation or unstable vision are among the most common complaints.

Interventions for myopia have evolved significantly in recent years, with multiple options that have demonstrated comparable results: specific ophthalmic lenses, soft contact lenses, overnight orthokeratology and atropine. However, beyond clinical efficacy, current evidence points to a decisive factor: the patient’s visual experience is what determines whether a treatment is maintained over time. And without continuity, no method can deliver its true potential.

To succeed in myopia care, you need more than just good products. You need the assurance that the right solution is available for every client—regardless of age, visual acuity, or daily routine. That is exactly the promise we at markénnovy deliver with our portfolio.

In today’s competitive eye-care market, the decision to offer personalized contact lenses—designed to the unique ocular characteristics and lifestyles of individual patients—can be a game-changer for practices and companies. Moving beyond “off‑the‑shelf” standard lenses, personalized lenses represent a strategic opportunity to enhance patient satisfaction, differentiate your offering, and boost profitability. Here’s a breakdown of the commercial case for why personalized lenses are worth serious consideration.

Patient retention and drop out from contact lenses has dominated many of our thoughts over the last few years. Even with an abundance of new materials, innovation and new products the market is still relatively stagnant. One area for consideration to help grow your contact lens business and to retain your patients is to consider offering custom made products. For some practitioners, the barrier to fitting custom lenses may be a lack of confidence, limited experience, equipment concerns or it not being a focus during their optical training. There may also be the belief that they are time consuming and not particularly worth the effort.

In the world of optics, where technical precision and human touch converge, one question seems to come up frequently: who walks through the door, a customer or a patient? While it may seem like a semantic distinction, the difference has a profound impact on the way business is managed, service is delivered and trust is built. But what does each term really mean in the day-to-day life of an optician-optometrist? And, more importantly, why should you care about it? Let’s explore it.

With age, the lens of the eye becomes less elastic and this causes problems focusing on close-up objects.
As we hit the age of 40, chances are you will experience incipient reading problems. Due to the ageing of the eye, adjusting for close-up becomes more difficult. With contact lenses, these challenges can be resolved. In Europe, there are around 340 million people over the age of 30+ who need some degree of correction in order to see closely. The conventional CD/CN Multifocal design are increasingly being adapted.
Reasons for this are a cosmetic advantage over glasses: some people just don’t want to wear glasses, or find moving their head too much of a hassle. But also, our vision is constantly challenged by the use of smartphones, tablets, smartwatches, laptops, TVs, basically everything around us.

The world of eye care is evolving rapidly. One of the most pivotal moments in recent years was the publication of the DEWS II report in July 2017, which provided a clear definition of Dry Eye Disease (DED).
At the same time, another challenge has been gaining momentum: the global rise of myopia, particularly among children and young adults. While dry eye and myopia may appear unrelated, emerging research and clinical experience reveal a surprising overlap—and a growing need for integrated diagnostic solutions.

Since the launch of the Brien Holden Vision Institute (BHVI) Extended Depth of Focus (EDOF) multifocal contact lens design, practitioners and presbyopes have found new opportunities for success in this growing category.
The BHVI EDOF design has proven effective in helping pre- and early presbyopes transition from single vision to multifocal contact lenses. This opportunity is not just available to those with a simple spherical presbyopic correction, it is available with an extensive astigmatic correction range including 1 degree axis steps.