mark'ennovy Archives - mark'ennovy

In today’s competitive eye-care market, the decision to offer personalized contact lenses—designed to the unique ocular characteristics and lifestyles of individual patients—can be a game-changer for practices and companies. Moving beyond “off‑the‑shelf” standard lenses, personalized lenses represent a strategic opportunity to enhance patient satisfaction, differentiate your offering, and boost profitability. Here’s a breakdown of the commercial case for why personalized lenses are worth serious consideration.

Patient retention and drop out from contact lenses has dominated many of our thoughts over the last few years. Even with an abundance of new materials, innovation and new products the market is still relatively stagnant. One area for consideration to help grow your contact lens business and to retain your patients is to consider offering custom made products. For some practitioners, the barrier to fitting custom lenses may be a lack of confidence, limited experience, equipment concerns or it not being a focus during their optical training. There may also be the belief that they are time consuming and not particularly worth the effort.

In the world of optics, where technical precision and human touch converge, one question seems to come up frequently: who walks through the door, a customer or a patient? While it may seem like a semantic distinction, the difference has a profound impact on the way business is managed, service is delivered and trust is built. But what does each term really mean in the day-to-day life of an optician-optometrist? And, more importantly, why should you care about it? Let’s explore it.

With age, the lens of the eye becomes less elastic and this causes problems focusing on close-up objects.
As we hit the age of 40, chances are you will experience incipient reading problems. Due to the ageing of the eye, adjusting for close-up becomes more difficult. With contact lenses, these challenges can be resolved. In Europe, there are around 340 million people over the age of 30+ who need some degree of correction in order to see closely. The conventional CD/CN Multifocal design are increasingly being adapted.
Reasons for this are a cosmetic advantage over glasses: some people just don’t want to wear glasses, or find moving their head too much of a hassle. But also, our vision is constantly challenged by the use of smartphones, tablets, smartwatches, laptops, TVs, basically everything around us.

The world of eye care is evolving rapidly. One of the most pivotal moments in recent years was the publication of the DEWS II report in July 2017, which provided a clear definition of Dry Eye Disease (DED).
At the same time, another challenge has been gaining momentum: the global rise of myopia, particularly among children and young adults. While dry eye and myopia may appear unrelated, emerging research and clinical experience reveal a surprising overlap—and a growing need for integrated diagnostic solutions.

Since the launch of the Brien Holden Vision Institute (BHVI) Extended Depth of Focus (EDOF) multifocal contact lens design, practitioners and presbyopes have found new opportunities for success in this growing category.
The BHVI EDOF design has proven effective in helping pre- and early presbyopes transition from single vision to multifocal contact lenses. This opportunity is not just available to those with a simple spherical presbyopic correction, it is available with an extensive astigmatic correction range including 1 degree axis steps.

Corneal topography is an essential tool used by eye care professionals to analyze the shape and curvature of the cornea, the transparent front part of the eye. This examination is crucial for fitting contact lenses, as it helps ensure the lenses match the unique shape of a patient’s cornea. Proper contact lens fitting not only improves comfort but also enhances visual acuity and eye health.

Myopia, one of the most prevalent vision conditions in the world, not only affects quality of life, but can also carry serious risks to eye health if not properly controlled. In this article we will explore the efficacy of our MYLO and MYLO Toric lenses in the management of myopia, supported by an independent study conducted by Sergio Diaz, DOO, Mtr. of four and two years respectively.

Myopia, a common eye problem, has experienced a notable increase in recent decades. This has raised concerns about the visual health of future generations, especially when it comes to myopia in children. This condition not only impacts the quality of vision but is also associated with more serious eye problems. Some examples include glaucoma, cataracts, […]

Myopia, an eye problem that affects millions of people worldwide, has been a growing concern for the eye health community. The need to control its progression and minimize the risks associated with serious eye conditions in adulthood has led to a more rigorous focus on research and treatment. In this context, an essential concept has […]