We are so used to just altering the lens power in the prescription to fine tune vision, that we completely forget about the fact that the way the lens fits to the eye plays a huge role in lens comfort and vision. Think FIT before vision.

In the war of the Eye Care Professional vs the Internet, Independent Eye Care Professionals can not only neutralise the threat posed by e-commerce, but also differentiate themselves and win significantly.

Excitement or fear? Which of these two polarising emotions do you experience when that “dreaded” patient walks into the practice – with astigmatism and either approaching or properly ensconced in presbyopia…