This is where it all begins. That initial consultation. We support the conversation by providing materials in practice to help guide and educate the patient as to why eye care is important, and why making the right decisions today can influence their eye health in the future. We put striking point of sale materials into the practice to grab attention, supported by leaflets and educational materials written for patients in their language. And in the fitting room we place more “clinical” tools that help show the different shapes, sizes and uniqueness of the eye, helping explain why making a lens just for them is the right thing to do.

First impressions count. And this is where the journey begins.