The complete Myopia Care portfolio. What this really means for you as a practitioner.

Myopia Care is about building relationships.
When you support a child with Myopia Care, it’s not a one-time thing. It’s a long-term commitment—with follow-up appointments, adjustments, and evolving needs. Parents trust you as a fitting professional. This trust is not only valuable; it also deserves a portfolio that provides the right solution at every stage of life.
With Be Free Day, our new daily disposable lens; Mylo, our spherical and toric myopia management monthly lens; and the Mylo night Ortho-K lens, this portfolio is now complete. For you as a practitioner, this means: no gaps in care, no referrals to other providers, no breaks in the care chain.
Be Free Day – The Natural Start
In the field of myopia care, daily disposable contact lenses are a popular choice. They are easy to use, quickly accepted by children, and give parents peace of mind that their child’s care is simple and safe. That is exactly why they are so often chosen—as a supplement to glasses or for daily wear.
Our new Be Free Day daily disposable lens is based on an adaptation of the certified design from the Brien Holden Vision Institute, the same scientific foundation that underpins our Mylo monthly lenses. Combined with a modern silicone hydrogel material that represents the state of the art. Standardized in production—but not in quality.

A consistent standard. From day one through to long-term care.
For you as a practitioner, this means that if a child begins wearing daily disposable lenses and later—due to myopia progression, changes in lifestyle, or the need for toric correction—switches to monthly lenses, the underlying scientific standard remains unchanged. Within the Markennovy Myopia Care portfolio, the philosophy is consistent throughout, eliminating the need to introduce or explain different concepts when making that transition.


This builds trust—not just for you, but also for the parents and the child. It also makes myopia management and Myopia Care easier:
With Markenovy, you’re partnering with a trusted, scientifically grounded standard.
The true value of a comprehensive Myopia Care portfolio.
An incomplete product range means more effort in day-to-day fitting. It means explaining to parents why a different provider is needed for daily disposable lenses. It means making quality promises that cannot be kept for every lens. And until now, it meant that customers who are actually well-cared-for and happy with their product have to switch to a different lens design when changing lenses.
With our Markennovy Myopia Care portfolio, that’s no longer the case. The practitioner can offer the entire Myopia Care solution from a single source—with a team of contact lens practitioners in the background. People who know the answers. Who don’t just sell, but advise. And who know what it means when a solution truly fits.
Not just for special cases. But your partner from the very beginning.
Many practitioners know Markennovy as the contact lens specialists they turn to when standard solutions are no longer enough. We’re happy to maintain that role—and proud of it. But with our comprehensive Myopia Care portfolio, we’re now more than just the partner for difficult cases. We are your partner for every case. From the initial consultation about daily disposable lenses to personalized care years later with other contact lens options.
That is the difference between a product supplier and a true partner in Myopia Care and myopia management.


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